What are the characteristics of a good and successful logo? A good logo should be distinctive, specific, functional, graphic and simple and convey the intended message to the viewer.
To design a logo, you must follow 5 general and basic rules:
• Simple
A simple logo makes it easier and faster to recognize and remember, and also helps to be able to use it in different places and stay in the mind. A simple and professional logo design can make you unique and different, without needing to do other promotional activities.
• Memorable
What simplicity in logo design brings you is Memorable. A simple logo easily stays in the mind. An effective logo design should be lasting, which is achieved by the simplicity and distinctiveness of the logo.
• Timeless
An effective logo design should be timeless and appropriate for all times and remain effective throughout the years. One of the best examples in this regard is the logo of the Coca-Cola company, which has remained for many years.
•Versatile
An effective logo design should be able to be used in different media and for different applications. To realize this, the logo should be designed in vector format so that it can be used well in different scales and sizes. A good logo design should be such that it can be used both horizontally and vertically. The logo should maintain its effectiveness in different sizes, colors and places.
• Appropriate
Your logo should be unique to you and specific to your purpose. For example, if you are designing a logo for a children’s store, you should use children’s font and color in it. Another important issue in logo design is that the logo does not have to represent your business or the goods and services you offer. The logo is only for identifying and identifying your brand.
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